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RECAP: The Office Season 4.5 Local Ad

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Michael Scott and his crew get very creative this week, as The Office opens its very first half hour episode since the season premiere.

Untitled-2_2.jpgMichael is gathering ideas from his staff for the local TV ad Dunder Mifflin is making. Jim notes that having the ad would be good for the company since it is literally unknown in the area. But Dunder-Mifflin Corporate has hired a crew of advertising professionals to create the TV commercial and Michael simply did not like what the concept was.  So he tells the crew to leave Scranton. He calls the bigwigs in New York and tells them Scranton is coming up with their own production. But Ryan, his boss, tells him he’s not the creative type. Nonetheless, Michael proceeds with his plan.

Pam volunteers to do the logo, since she’s also learning computer animation. She stays up late at night working on it. Michael assigns the rest of the staff in task he thought they do best —

  • Kelly is on make-up
  • Oscar is in charge of costume, which appears to have offended Oscar since it’s such a gay stereotype
  • Andy, Creed, Kevin with Kelly, sing the background vocals for the commercial jingle Darryl was composing. But Michael had to drop this due to a creative difference between him and Darryl, in that Michael hated it.
  • Phyllis is task to go around Scranton and find a celebrity and one just happened to be in town. Mystery novelist Sue Grafton is at the local mall for a book signing event. So Michael instructs Phyllis to get Sue Grafton for the ad and to persist in asking. Moments later, Phyllis comes back from the mall and she’s sobbing. The mall guards apparently threw her out when she refused to take a no from Sue.

Untitled-4_1.jpgAnyhow, Michael stays at the office overnight, along with Dwight and Pam, and did some editing work. And at crunch time, the crew from Scranton was able to finish something Michael emails this to Corporate. Ten days later, we learn that it was rejected as Michael heads to Poor Richards bar where everyone was, to watch the actual commercial. It was the very same one that the ad professionals showed Michael before. It was decent but typical of any office supply commercial you must have already seen. Jim then presents to everyone the ad they made, which corporate rejected and calls it the “Michael Scott Director’s Cut”. To be truthful about it, it was way better than the original, inspite the cheesy music. Everyone in the gang seemed to love it, too. And even if it wasn’t the one running on local TV, Michael sure was proud of their efforts and bought everyone a round of drinks (apparently, he doesn’t have money problems now?).

Other moments to note:

  • Dwight has been a Second Life Player for over a year now. His avatar in the virtual reality game is an exact replica of him. Except that, Dwight on Second Life is able to fly. Jim also created a character on Second Life, who Pam calls Philly Jim, the guitar playing bad-ass sports writer from Philadelphia. Philly Jim’s mission is to spy on Dwight.
  • Andy has been trying to get more intimate with Angela and seeks the advice of Dwight, not realizing his past relationship with her. Dwight was of course not happy to learn of this but when Andy told him that while they were kissing, Angela spoke, “Oh, D!?. Andy thought it was short for Andy. But Dwight saw a glimmer of hope since D is what Angela calls him.
  • Andy sings snippets of a commercial jingle and couldn’t exactly place what product it was (KitKat).
  • Angela isn’t thrilled about being titillated.
  • Kevin in high school was called the Kool-Aid man, and has the face for it.
  • To Jim’s friends Dunder Mifflin is a muffler, muffin or mittens company.
  • Darryl can sing.

All in all, it’s one good episode with all the good stuff The Office is known for.

Here’s the ad the gang from Scranton made:

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5 Responses to “RECAP: The Office Season 4.5 Local Ad”

  1. nicole Says:

    I loved the part when Pam cleared Michael’s phone lines. “Boop-beep-boop!” LMAO! I had to watch that twice. Was I the only one who got irked when Pam was surprised that Jim plays guitar? The episode where he gives her a tour of his place and she ends up in his bedroom and even makes note of the guitar was just on TBS this week, so she should have known about it. Does this say something about the writers or Pam’s character?

  2. TV Bloggin » Blog Archive » The Office Convention Begins in Scranton, PA Says:

    [...] The Office Convention is about to turn Scranton on its head. This weekend, Oct. 26-28, legions of The Office fans will descend on the small Pennsylvania town and I fear after such a heavy dose of kitsch and [...]

  3. Watching The Office » Blog Archive » The Office Local Ad Quotes Says:

    [...] For more of The Office Quotes, click this. For a full recap of this episode, click this. [...]

  4. Watching The Office » Blog Archive » Four WGA Nominations, One Golden Globe Says:

    [...] favorites, Phyllis’ Wedding being one of those I don’t intend to watch at random. Local Ad is still fresh in my memory. And I remember this as one as quite an ensemble production; with each [...]

  5. Pushing Daisies » Blog Archive » Pushing Daises at The PaleyFest08 Says:

    [...] Previous shows honored during PaleyFest include Brothers and Sisters, Grey’s Anatomy and The Office. Just look at its previous activities over [...]

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About Watching The Office

Watching The Office follows the lives of office workers in the fictional Dunder Mifflin Paper Company, as they face day to day business operations under the guidance or actually, misguidance, of their often inappropriate boss, Michael Scott. One of NBC's best comedy shows, The Office is the incarnation of a revolutionary BBC TV comedy bearing the same title. Hailed for its sharp humor and unique concept, The Office has received multiple recognitions from several award giving bodies since its USA premiere in 2005. Watching The Office will cover everything we get our hands on regarding the show, And from time to time, we will also bring the spotlight on its British version. So, pick a desk and settle down. Let's get working…

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